MINNEAPOLIS, July 10, 2015 — Delphax Technologies Inc. (OTC:DLPX), a global provider of high- speed digital printing equipment, today announced the placement of an elan™ 500 digital color print system with Prime Data, a direct marketing company based in Aurora, Ontario.
Prime Data joins the growing list of elan customers and is the first private Canadian company to install the new elan 500, which combines major advances in inkjet and paper-handling technologies in a robust production class sheet-fed system offering full CMYK color and 1600 dpi print quality at speeds of up to 500 letter impressions per minute.
“Prime Data invests in technology, and this particular technology is a game-changer for variable direct mail,” said Steve Falk, president of Prime Data, a Canada Post Expert Partner. “It’s a great option for any organization that needs to offer the personal touch in communication with customers and prospects and reach them quickly with time-sensitive offers or appeals.”
Prime Data recently received the Top Performer Award for Excellence in Direct Mail Growth from Canada Post Corporation, the country’s primary postal operator. Deepak Chopra, chief executive officer of Canada Post, praised Prime Data as “one of the best, if not the best, evangelist of the power of mail in moving hearts.”
“The variable printing options offered by Prime Data have helped it build its reputation as one of the most innovative direct marketing companies in Canada,” said Dieter Schilling, president and chief executive officer of Delphax Technologies. “We are proud to be associated with this forward-looking company through its technology of choice to support future color growth in the direct mail marketplace.”
Powered by Memjet’s Waterfall Printhead Technology®, elan represents an entirely new category of digital print technology and is Delphax’s response to growing customer demand for more efficient, versatile and affordable color printing equipment. Its combination of speed and sheet size makes it the fastest cut sheet inkjet printer in the market today.
The elan digital front end (DFE) uses the Harlequin HHR RIP from Global Graphics for both publishing and variable workflow, driven by Delphax’s unique scalable RIP architecture. The intuitive touch-screen interface simplifies the operator experience, keeping input options clear and uncomplicated. Comprehensive reporting systems provide detailed metrics and permit real-time analysis of system performance for printer operators.
A pioneer in digital print production, Delphax has captured the largest worldwide market share in check- printing applications, developing a highly regarded global customer-service and support organization in the process.
About Prime Data
Prime Data has been providing data-driven marketing solutions for over 15 years, helping businesses and not-for-profits like hospitals and environmental groups nourish client and donor relationships through analytics-based variable communications with measurable success. As variable digital printing experts, Prime Data invests in the latest technology to create economical multi-channel marketing. For more information, visit www.primedata.ca.
About Delphax Technologies
Delphax Technologies Inc. is a global leader in the design, manufacture and delivery of advanced digital print production systems. For more than 35 years, Delphax Technologies has pioneered high-speed digital imaging innovations that improve throughput and enhance efficiencies for publishers, direct marketers and other commercial print customers where cost and quality are important. The Delphax Technologies portfolio includes specialized full color inkjet or monochrome inkjet and toner technologies that are ideal for a wide range of applications over a broad spectrum of substrates from ultra-lightweight paper to heavy stock in both roll-fed and cut-sheet print environments. Delphax Technologies is headquartered in Minneapolis, Minn., USA with subsidiaries in Canada, the United Kingdom and France. The company’s common stock is currently quoted over the counter under the symbol DLPX. Additional information is available on the company’s website at www.delphax.com.